In India, Dussehra or Vijayadashami marks the beginning of the festive season. It is a time for celebrations, sweets and gifting that continues till the end of the year. For corporates too, it’s time to make the bonds stronger with their employees, business partners and associates. It’s the gifting season!
Deciding on the perfect gift for corporate gifting is not as easy as here we are talking about gifting to important people keeping in mind how to strike the perfect professional balance. At the same time, festive gifting in corporate houses is in large numbers where we are dealing with numerous gifts and a lot of logistics.
With attention to the five points listed below, you can improve your corporate gifting and take it a level up in terms of professionalism and popularity.
Ensure you give a gift to everyone in the office and each person receives the same gift. You will have to work a little on choosing a gift that is suitable for all but it will be worth the effort. It will ensure you don’t give the wrong message of favoritism.
It is important to give gifts that are relevant to the people and are of use to them. There is no point gifting a cigar box to someone who will never use it. So yes, a little research is important before you decide the perfect gift. An interesting option in the market is gift cards that can be used by the users as per their choice.
Gifting is your opportunity to make a good impression and stand out in the crowd. Your gifts talk about your company so avoid cheap gifts that are low in quality. You don’t want to create a negative impression.
While festive gifts need to be in line with people’s interests, making them too personal is not the right move. Festive gifting to your employees, clients and associates is a cordial business gesture and it should follow the protocol. Avoid sarcasm and double meaning gifts and always remember to keep everyone’s religious sentiments in mind.
It is important to make a good first impression. No matter how nice your gifts are, if they are not presented well, they will lose their purpose. Remember, you have to stand out from the crowd. Every gesture counts!
Avoiding these common corporate gifting mistakes will surely keep you away from bad experiences but in a rare case if a gift is returned, do not lose your cool. Accept it politely and send another suitable gift if possible.
Though there are numerous gifts available in the market for corporate gifting, a safe, preferred and hassle-free option is digital gift cards. If you haven’t tried them yet, try this year and you’d never want to go back to the traditional gifting methods again!
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